Deja Brew Specialty Coffee
From startup to multi-outlet success
Sebastian Edwards is director of mobile coffee shop Deja Brew. Along with his older brother, James, he founded the business three-and-a-half years ago.
In the beginning, Deja Brew operated from the shed of Sebastian and James’s parents. Since then, they have expanded to two coffee vans, a café in the city, a cart on Greenhill Road, and are about to open a pop-up store on Carrington Street.
Seeking actionable advice
Inspired Accounting was Deja Brew’s fourth accountant or advisory service in roughly three years. They had had challenges with their previous accountants, including been made to feel like a small client, being unreachable during periods of uncertainty, and providing advice similar to what they could get from those without specialist expertise.
“We were looking for honest and coherent advice that we could understand. We wanted someone who was young, determined, smart, and driven – qualities we believed we saw in ourselves.”
Education and guidance for smart decisions
By highlighting certain issues or liabilities that needed attention, we were able to help Deja Brew allocate revenue in a more efficient and meaningful way.
For example, making sure they were paying superannuation on time rather than using the cash to expand further or upgrade equipment.
“The level of detail and content offered by Inspired Accounting completely exceeded our expectations. They made the biggest difference by thoroughly assessing our financial position and identifying target areas for improvement.”
A partner for both challenges and success
Like with all our clients, we consistently support Sebastian and the Deja Brew team through the ups and downs of their business and are always there when they need advice.
From expanding their business to eventually selling it, Inspired Accounting will make sure that they have all the information they need to make the most informed and best choice for their personal and business goals.
“Why do I recommend Inspired Accounting? Because the detailed and honest breakdown of your business’s numbers, combined with the overall advice, allows you to get a clear understanding of what you need to do to be successful. Inspired Accounting is a true partner that will guide you every step of the way.”
